Six Flags Great Adventure has already lost Kingda Ka — the tallest coaster in North America, gone to make way for a parking lot or whatever executives do when they get bored of holding a world record. But here's the thing about New Jersey's favorite amusement park: they don't stay down long.

Project Purple is their answer. And at 375 feet, it's not just an answer — it's a statement. One of the top five tallest roller coasters on the planet, rising from the same dirt that once held Kingda Ka's launch track like a phoenix made of steel and spite.

Here's what we know so far: it's a multi-launch coaster, which means instead of one big chain lift hill, it uses electromagnetic propulsion to launch you multiple times throughout the ride. That's the modern way — Kingda Ka gave you one massive punch to the gut and then it was over in 28 seconds. Project Purple is designed to keep hitting you, over and over, from a standing start to whatever unholy speed this thing achieves.

The color scheme is, shockingly, purple. (I know, the code name gave it away.) All track has been fully installed as of late July 2026, with the structure now standing at its full height. Test runs are the next phase, which means we're probably looking at a 2027 debut unless Six Flags wants to drop it on an unsuspecting Fright Fest crowd this October — which, let's be honest, would be the most chaotic and correct move they could make.

What makes this interesting beyond the raw numbers is the context. Great Adventure lost Kingda Ka to the wrecking ball. They built the 13-story-tall Bakunawa spinning coaster for 2027, which breaks six world records on its own. Now they've got a 375-foot multi-launch monster going up right next to it. That's not a coaster lineup — that's a statement of intent. They want the height record back. They want the speed record back. They want you to stop looking at Cedar Point and start looking at Jackson, New Jersey.

I'll believe the hype when I feel the launch. But I'll admit: 375 feet of twisted purple steel has me checking flight prices to Newark.